Antech Diagnostics

Digital Marketing Specialist

ID 2021-4520

Overview

 

Antech New Logo

Aniamal Picture for Job Posting

 

For more than 30 years, Antech Diagnostics has been the hallmark of the veterinary industry.  At the heart of Antech is our love for pets. Today Antech is driving the future of pet health as part of Mars Veterinary Health, a family-owned company focused on veterinary care.

 

Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom.

 

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets.

Responsibilities

Antech  Diagnostics is currently looking for a self-motivated Digital Marketing Specialist with 3-5 years of experience to join our marketing team. This person will be primarily responsible for the creation of emails, landing pages, workflows, sequences, as well as making sure all leads are properly assigned in SFDC. This person must have a solid understanding of email marketing to the point where he/she can develop and execute strategic market campaigns in a timely manner.

 

  • Establish, define, and implement objectives and goals for assigned projects.
  • Develop and execute integrated marketing campaigns in support of the strategic marketing plan.
  • Partner with cross-functional teams to create clear and compelling marketing campaigns tailored to all stages of the buyers’ journey, including landing pages, emails, and workflows.
  • Develop data-driven campaign plans with clearly defined goals, objectives, target audience, messages, tactics, key partners, and asset requirements.
  • Track and report on campaign results and analytics, and tie into actual performance and revenue impact.
  • Monitor digital advertising trends and generate insights to identify opportunities for campaign improvement and optimization.
  • Carry out campaign management tasks including campaign launches, bid/budget updates, monitoring, etc.
  • Solid understanding of performance marketing, conversions, and online customer acquisition.
  • Develop and execute A/B testing, including creative, landing page, and audience testing.
  • “Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing specific technology tools.

Qualifications

Our Ideal candidate will have the following  education and experience:

  • A./B.S. in Marketing, Business, Communications, or related field.
  • 3-5 years of Hubspot experience.
  • Hubspot certified preferred but not required.
  • Strong understanding of HTML, CSS and Photoshop.
  • Experience with Hubspot and SFDC integration a plus.
  • Hands-on experience with automated marketing tools/techniques.
  • Ability to adapt to fast-paced workflows.
  • Can work independently on a project or in a team environment.
  • Stays up to date with latest marketing trends.
  • Outstanding time management and organizational skills.
  • Good communication skills including interacting with various department leaders.
  • Ability to be self-directed and motivated.

 

 

 

  • Antechch Diagnostics provides sophisticated testing and consulting services used by veterinarians in the detection, diagnosis, evaluation, monitoring, treatment, and prevention of diseases and other conditions affecting animals.
  •  
  • We are a rapidly growing, stable company with excellent advancement opportunity. Medical, dental and vision benefits, plus 401(k) plan and employee pet health benefits available, too!

 

If you are passionate about animal healthcare, are motivated by making a difference we want to hear from you!

 

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Need help finding the right job?

We can recommend jobs specifically for you! Click here to get started.