Antech Diagnostics

Sr. Product Manager

ID 2021-4901

Overview

 

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Aniamal Picture for Job Posting

 

For more than 30 years, Antech Diagnostics has been the hallmark of the veterinary industry.  At the heart of Antech is our love for pets. Today Antech is driving the future of pet health as part of Mars Veterinary Health, a family-owned company focused on veterinary care.

 

Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom.

 

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets.

Responsibilities

The Sr. Product Manager will focus on executing the short- and long-term vision for a defined portfolio of products, capturing customer requirements and aligning them with product delivery plans, and playing a part in evangelizing products to both internal and external audiences (customers, prospects. partners). The Sr. Product Manager role will be accountable for maintaining precise, detailed, and timely project plans to ensure on time, on budget, on-target delivery of new products, features, and enhancements.

 

In this role, the Sr. Product Manager will:

 

  • Provide marketing and commercialization expertise in new product development, product commercialization and launch and ongoing commercial product management with on market products.
  • Create and maintain detailed product and project plans that drive the on time, on-target, and on-budget delivery of products, services, and enhancements to Antech’s customers.
  • Serve as center point of all communication, planning, and execution around products in the portfolio, including ensuring adherence to Antech New Product Development (NPD) process.
  • Collect and interpret customer requirements through research and available market data and use it to shape products and develop long-term product roadmaps.
  • Assess new product ideas and their market viability.
  • Perform detailed competitive analysis (SWOT) for individual products and product families and ensure that data is understood and leveraged across the organization.
  • Define product marketing strategies and objectives and work with Marketing Team to bring them to life.
  • Develop and communicate product insights positioning and value proposition
  • Develop expertise in customer purchasing decision process and provide consultative feedback to product development
  • Interface with sales leadership and field sales force and provide them with product understanding to fuel sales; work with sales to collect insights from the field to shape product strategy.
  • Develop and validate financial models to ensure product viability
  • Develop product sales forecast
  • Ensure exceptional customer usability and experience
  • Understand market conditions relating to product launch through solid market analysis techniques.
  • Work with finance team to bring new products to market with a solid return-on-investment as well as revenue and profit forecasts
  • Continue professional and technical education, attending workshops, seminars, etc.
  • May be asked to participate in enterprise initiatives, special projects, and other duties as assigned.

Qualifications

Our ideal candidate will have the following:

  • Bachelor’s Degree or equivalent experience in STEM, marketing, business, communications, or similar discipline.
  • DVM, VMD, CVPM, LVT or CVT credentialing or similar veterinary industry experience is preferred but not required.
  • 7+ years working in a product management, or similar marketing/commercialization role, ideally in the veterinary industry/animal health industry (vendors, manufacturers, diagnostics, large clinics) or other area of biotechnology.
  • A deep understanding of the animal health industry (either existing or quickly acquired) with a focus on diagnostics (both in-house and reference laboratory); strong understanding of customer experience focusing on practice roles (veterinarian, technician, and practice manager); the pet owner experience; and the relevant competitive landscape.
  • Strong communication, presentation, and relationship building abilities to influence and direct peers, subordinates, and superiors across a matrixed organization (i.e., the people you need to motivate often will not work for you directly and may be senior to you).
  • Experience working with CRM solutions, marketing automation platforms (e.g., Hub spot, Marketing Cloud), and marketing analytics tools (e.g., Google Analytics).
  • Strong MS Office skills required – including proficiency working in Excel and a mastery of PowerPoint.

Antech Diagnostics provides sophisticated testing and consulting services used by veterinarians in the detection, diagnosis, evaluation, monitoring, treatment, and prevention of diseases and other conditions affecting animals.

 

We are a rapidly growing, stable company with excellent advancement opportunity. Medical, dental and vision benefits, plus 401(k) plan and employee pet health benefits available, too!

 

If you are passionate about animal healthcare, are motivated by making a difference we want to hear from you!

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